surfmug.com is a social search engine that produces real time and reliable results directly from their social networking friends who are online. Online Customers usually go to Google or Bing searching for information. The results we get from these kinds of traditional search engines are not reliable and real time. These search engines simply crawls all the URLs in its dictionary uploaded by anyone creating web sites. Hence there is no trust associated with this information. We simply have to take a chance and believe it. Also the information can be from ages and not up to date making it non-real time.
SurfMug instantaneously gets the information you are looking for from your own friends who are currently online. This is like replicating the offline habit of calling the friends to find information - which is the most trusted form. The platform broadcasts the information you are looking for to all your friends online who are in popular social networking sites like facebook or google+. The information that is replied back from your friends is shown to you. There can be more interaction to ensure you get all the answers for what you are looking for.